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Steal the Playbook. Weaponize AI. Become Wanted in the Digital Age.
The AI-powered, low-budget marketing & strategy playbook for business owners who know the old rules don’t apply to them.
The Old Rules Are Dead. The Sheriff Left Town.
You’ve been told to “just post consistently.” You’ve heard that “content is king.” Meanwhile, your competitors — with bigger budgets and bigger teams — drown you out.
The internet has been flooded with slop. Every platform is saturated with safe, forgettable, algorithm-friendly noise. The rules that used to work have stopped working.
You don’t need another marketing book. You need a different approach.
Your New Strategy for taming the Digital Frontier
Fifteen chapters. A complete AI-powered marketing & strategy framework. A 30-day plan that starts working from Day 1. And the all important guide to getting started with and integrating AI.
Becoming a Digital Outlaw
The mindset, the vocabulary, and the strategic foundation. Define who you serve and what you stand for.
The Five New Laws & How to Break Them
Five operating principles that underpin every marketing decision. Each law builds on the one before it.
The Outlaw’s Must-Have Weapons
Channel strategies for content, email, social, video, outreach, and ads — all AI-powered, all built for small budgets.
The Complete Toolkit & 30-Day Plan
A curated AI toolkit plus a complete 30-day action plan with daily tasks and copy-paste AI prompts.
This is for you if…
✓ You run a small business and want more visibility
✓ You’ve heard about AI but don’t know where to start
✓ You’re tired of generic marketing advice
✓ You want a plan you can start this week
This is not for you if…
✗ You want a get-rich-quick shortcut
✗ You believe AI replaces the need to think
✗ You’re happy with safe and average
✗ You are all talk and no action
The Digital Outlaw Code
Every chapter earns a principle. Here are six of them
- Steal angles, not assets. Study what works and make it yours.
- Visibility requires risk. Safe content is invisible content.
- Feed it slop, get slop back. The weapon is only as good as the hand that loads it.
- Chase signal, not vanity. The number that matters is tied to a real action.
- Specific beats broad, every time, in every channel.
- Focus small. Target tightly. Grow your legend.
The Digital Outlaw Dispatch
If you believe in being part of a select group of outlaws, who do things their own way and find success where others fail, then join our gang.
This mailing list is for access to early release information, freebies and the final launch date. This isn’t about a weekly spam blast, but only a few select times per year, where something of value is to be had.
Join other business owners already on the trail and sign up today.